Getting to know Chloe is not as easy as being her friend. At the beginning, I can guarantee she is not the friendliest, and you might even think she dislikes you (as I did when I met her), even though she swears to me it wasn’t like that. However, once we got to know each other more deeply and formed a bond beyond just working together, I discovered what an amazing person she is.

This week’s post feels a little different. The idea behind it wasn’t as clear in my head as it usually is, but maybe that’s exactly what makes it special. I’ll give you some context. Normally, I have a clear concept, and then I plan how to develop the visual content—whether it’s a single picture, a gallery, videos, or whatever feels right for the idea.

The other day, I received my auto Christmas present, and while debating whether I should keep it or return it, I came to the conclusion that the only way to decide was by putting it to the test. I told myself, "If you can create ten outfits with it, you’re allowed to keep it," and that’s when the fun began.

If you know me even a little, you’ve probably noticed my deep love for shoes. They are more than just functional items; they can be the centerpiece of an outfit. Shoes have the power to set the tone —elevating it to elegant or grounding it in casual comfort. They can be a source of confidence, a conversation starter, or, admittedly, a source of pain.

It may sound trivial, but fashion—clothes, creativity, self-expression—has always been a constant in my life. Ever since I can remember, I’ve been drawn to exploring trends, indulging in shopping sprees, appreciating beauty, trying on outfits, taking self-portraits, and staying up-to-date with the latest in the fashion world—if you can even call that a "hobby."

A few weeks ago, I had the chance to visit Alaire’s workshop and have a lovely chat with Laia, the creative force behind the brand. It was a wonderful opportunity to learn more about her journey and the story behind Alaire.

When I first thought about starting this blog, I knew I wanted to feature brands that really spoke to me. Alaire is one of those brands that stands out—not just for its designs, but for the personal story and thoughtful vision that Laia pours into every piece.

Mariona is someone who has, without a doubt, changed both my professional and personal life. We met a few years ago while working at Gabriel for Sach, a brand where, by sheer luck, we ended up crossing paths. She was the Head of Communications & PR – and multidisciplinary creative – with and incredible ability to succed in everything she proposed, while I was... well, still figuring out my place in the vast world of creativity.

Isn’t it funny how what’s considered a “basic” for one person can be totally unthinkable for another? That’s the beauty of fashion—it’s all about personal interpretation. For some, a black turtleneck might be the ultimate wardrobe essential, while for others, it’s a bold printed shirt or a well-worn pair of sneakers that feels irreplaceable. The magic of it lies in its versatility—there are no rules, just pieces that make you feel like you.

Throughout my life, one thing I've consistently done is experiment with different styles, embracing each one – even those that I didn't quite love at the moment but ended up getting used to them – and understanding that hair is merely an additional accessory to my appearance and mood. It is  an extention of my personality and what i want to transmit to anyone else just by being present.

When I decided that I wanted to start this project, I knew I wanted to share –to those who might be interested– small brands with a nice focus and intention behind them. As a consumer and fashion enthusiast, I care about the project and about who's behind it and what their intention and purpose are.